Protagonist Issue ❶ ↓ Insights
How mobile culture is circumventing traditional gender roles in India.
With 930 million mobile phone subscribers—a million of whom were added in March 2014 alone—India is easily one of the world’s largest and fastest growing mobile markets, sandwiched between China and the United States. Much of mobile’s exponential market growth has been driven by the increasingly ubiquitous “cheap cell phone,” which made the technology accessible to workers and their bosses alike. Life in India will never be the same. The mobile’s potential to democratize or otherwise open spaces for creative disruption was tremendous—and unprecedented.
Social disruption of the sort that the cell phone represents, however, is double-edged…